The patient journey has evolved from a linear path to a constellation of interactive moments that help inform critical health decisions. Through social health – the dynamic, real-time action people take to find meaningful connections and share information that impact the health journey – patients find information, connection and validation, creating mutually beneficial opportunities for both patients and the pharma industry in meaningful moments that matter.

In a survey of 2,371 patients, Health Union found that:

• 95% use online social resources for health reasons
• ¾ use online social resources at critical inflection points in their journey

Scroll through the infographic below to learn more about the dynamic connections online that have reinvented the patient journey – and pharma’s role in impacting those moments that matter.