This demonstrates that the patient leader’s personal audience size or public presence was not the make-or-break factor for this campaign. Instead, the success was driven by Health Union’s sophisticated audience targeting, combined with the authentic voices of the selected patient leaders.
The campaign achieved robust engagement across various social media channels:
- 71.1X higher than Facebook engagement benchmark
- 2.11% Facebook CTR
- +83% engagement rate
- 2.2 million impressions
- 4K+ post reactions
- 813 saves
- 45K+ link clicks
- 814K+ post engagements
This success unequivocally proves that it’s the precision of the audience behind the content, powered by Health Union’s proprietary data and strategic execution, that ensures campaigns are a “slam dunk” for brand objectives.
The Health Union Promise: Your Audience, Delivered.
In a world saturated with digital noise, reaching the right patient at the right time is paramount. Health Union doesn’t just offer influencer marketing, we offer precision influence. We combine the undeniable power of authentic patient voices with a sophisticated, data-driven audience strategy that ensures your message resonates exactly where it needs to.
This isn’t about chasing fleeting trends or maximizing follower counts. It’s about a strategic, compliant, and deeply effective approach that champions real patient connection and drives measurable outcomes. With Health Union, you’re not just running a campaign, you’re unlocking an unparalleled audience.
Ready to turn influence into impact? Partner with Health Union and experience the difference our audiences make.