Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

April 8, 2025

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

WHITEPAPER: Patient Interest and Participation in Clinical Trials

June 21, 2019

Health Union compiled data from more than 21,000 respondents to examine factors involved in patients’ interest and participation in clinical research.

Biologic Usage and Psoriasis Patients: What’s the barrier?

June 13, 2019

Many people living with psoriasis still do not use biologics, but those who do show greater HCP satisfaction and condition control.

David Shronk, Health Union’s SVP of Media, Recognized Among 2019 PM360 ELITE

May 16, 2019

PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech and medical device sectors, has named David Shronk, Health Union’s senior vice president of media, as one of the 2019 PM360 ELITE 100 in the Sales MVP category.

Redefining DTC Advertising: Capitalizing on a multi-dimensional, largely digital experience

April 30, 2019

The way people consume television - and advertising - is changing, quickly. When reaching people living with chronic health conditions, the complex and fragmented media landscape, along with fragmented attention spans, creates challenges for pharma marketers who are trying to drive awareness and interest in their brands.

Healthcare Industry Thought Leadership

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

WHITEPAPER: Patient Interest and Participation in Clinical Trials

Biologic Usage and Psoriasis Patients: What’s the barrier?

David Shronk, Health Union’s SVP of Media, Recognized Among 2019 PM360 ELITE

Redefining DTC Advertising: Capitalizing on a multi-dimensional, largely digital experience

Beyond the Influencer: Why Health Union’s Audiences Make All the Difference

Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices

The Human-Powered AI Driving Health Union’s Next-Gen Innovations

The HUman Advantage: Connected Communities in an AI World

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