
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


Committed to the Public Health Sector: A New Year’s Resolution We Can Keep

Five Simple Ways to Improve Clinical Trial Recruitment

The Patient and Caregiver Journeys are Interconnected: Addressing caregivers’ needs can make both experiences better

Forgetfulness and confusion: Hidden complications of treating T2D
The Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses
Nurses interact with patients daily, collaborate with physicians, and advocate for new treatments, devices, and policies that improve care delivery.
How to Create Patient Personas That Strengthen Brand Engagement
Harnessing the power of patient personas allows healthcare marketers to shift from one-size-fits-all tactics to highly personalized and relevant outreach that resonates deeply with target audiences.
10 Effective Strategies for Marketing to Doctors in 2025
Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.
Why Pharma and Healthcare Advertising Spending Continues to Rise
Healthcare providers (HCPs) are managing heavier workloads, while patients expect more personalized, accessible care experiences.
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