Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

People are concerned about returning back to normal during COVID-19.

COVID-19 Resource Center for Pharma Marketers

June 5, 2020

Browse through data-driven COVID-19 resources for pharma marketing to see how the pandemic is affecting people living with chronic health conditions.

People with Chronic Conditions Concerned About “Returning to Normal” During Pandemic

June 3, 2020

Although frustrated by COVID-19's physical and mental toll, people with chronic conditions approach the idea of “returning to normal” with concern.

Asthma Patient-Reported Survey Data | 2020

June 3, 2020

40% of people with asthma experience symptoms at least once a day, according to Health Union survey data from its online health community.

Endometriosis Patient-Reported Survey Data | 2020

May 29, 2020

Only 13% of endometriosis patients feel controlled on their current treatment plan, according to Health Union survey data from its online health community.

Why Patient-Authored Content Wins

June 22, 2026

Moving Beyond the Rear-View Mirror: Why Real-Time Behavioral Signals are the Next Frontier for Healthcare CTV

June 19, 2026

Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human

March 31, 2026

In an era of rampant automation and AI disruption, how do we keep the “human” in healthcare? We explore the growing tension between the science of automation and the art of human connection.

The health union bubble creates a funnel of people emerging.

The “Buy Now” Era of Pharma: Navigating Pharma’s Direct-to-Patient Revolution

March 24, 2026

Learn how the shift to Direct-to-Patient (DTP) models is transforming online health communities into “digital front doors” that turn trusted community engagement into high-intent care.

Healthcare Industry Thought Leadership

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