
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


What People Fear the Most About Their Future With Asthma

The High Cost of Living with Inflammatory Bowel Disease

Cancer, Connections, Community: The art of bringing people together

Rapid Growth and Success: The Result of People, Culture and Vision
The Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses
Nurses interact with patients daily, collaborate with physicians, and advocate for new treatments, devices, and policies that improve care delivery.
How to Create Patient Personas That Strengthen Brand Engagement
Harnessing the power of patient personas allows healthcare marketers to shift from one-size-fits-all tactics to highly personalized and relevant outreach that resonates deeply with target audiences.
10 Effective Strategies for Marketing to Doctors in 2025
Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.
Why Pharma and Healthcare Advertising Spending Continues to Rise
Healthcare providers (HCPs) are managing heavier workloads, while patients expect more personalized, accessible care experiences.
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