Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Creating a Programmatic Engine Fueled by Real-Time, People-Generated Data

September 12, 2024

Health Union has created a unique, compliant, and privacy-forward way to keep real patient needs as the central pillar of our Amplify+ audiences.

Nothing About Me, Without Me: How Biopharma Can Play a Role in Shared Decision Making

April 25, 2018

Imagine buying a house without seeing it in person, and without knowing the price or monthly payments. Imagine taking a job without knowing the people, your responsibilities or your salary. Going blind into these momentous decisions without any additional information would be terrifying.

People With Parkinson’s Disease Are Turning to the Web to Manage Their Condition

April 24, 2018

“Parkinson’s Disease In America 2018,” an annual survey conducted by Health Union, recently revealed the experiences and perspectives of more than 1,600 patients and care partners who are impacted by PD. The survey shows patients turned to PD-specific websites nearly as much as their doctor to learn about or manage their condition.

WHITEPAPER DOWNLOAD: Seeing Shared Decision Making Through the Lens of the Cancer Patient

April 20, 2018

Download our full free whitepaper, "Seeing Shared Decision Making Through the Lens of the Cancer Patient."

Let’s Talk About IBS: What people with IBS want others to know

April 16, 2018

IBS can cause gastrointestinal symptoms that have a substantial negative impact on one’s life, which is often amplified by the condition’s impact on a patient’s emotional well-being. The “IBS In America 2018” survey conducted by Health Union gathered insights from over 1,500 people currently suffering from IBS to better understand the condition’s impact on their lives. The survey found that 45% of people with IBS are apt to experience anxiety or panic disorders, with stress also being a trigger for many patients.

Healthcare Industry Thought Leadership

Creating a Programmatic Engine Fueled by Real-Time, People-Generated Data

Nothing About Me, Without Me: How Biopharma Can Play a Role in Shared Decision Making

People With Parkinson’s Disease Are Turning to the Web to Manage Their Condition

WHITEPAPER DOWNLOAD: Seeing Shared Decision Making Through the Lens of the Cancer Patient

Let’s Talk About IBS: What people with IBS want others to know

The Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses

How to Create Patient Personas That Strengthen Brand Engagement

10 Effective Strategies for Marketing to Doctors in 2025

Why Pharma and Healthcare Advertising Spending Continues to Rise

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