Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

April 8, 2025

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

The Patient and Caregiver Journeys are Interconnected: Addressing caregivers’ needs can make both experiences better

November 29, 2018

Day in and day out, we observe how a chronic condition or cancer diagnosis not only impacts the patient but their loved ones, as well. The comments and conversation reveal the ripple effect that occurs, and how the diagnosis impacts everyone in the family--often times it can feel as though they have received the diagnosis themselves. Caregivers step forward in recognition of their loved one’s need for care, compassion and support.

Forgetfulness and confusion: Hidden complications of treating T2D

November 12, 2018

Living with type 2 diabetes can be a lot to handle, involving many medications, drastic lifestyle changes like dietary restrictions and constant monitoring of blood glucose. Health Union’s "Type 2 Diabetes In America 2018" survey revealed that forgetfulness and uncertainty may play a bigger role in a person’s ability to manage their condition than often considered.

The Stigma of Hepatitis C in America Hinders Patients’ Relationship With Their Doctor

October 29, 2018

Hepatitis C In America 2018, an annual survey conducted by Health Union, collected data from 539 people who are currently living with HCV (n=302) or who have previously lived with HCV (n=237). The results revealed the significant challenges faced when it comes to anxiety and depression, and their relationship with their doctor.

Beneath the Surface of Chronic Conditions: Using Data to See the Big Picture

October 22, 2018

As Health Union has evolved from launching our first community, Migraine.com in 2010, to 19 online health communities and counting today, one thing has remained the same: bigger has to mean better. Serving the needs of people impacted by chronic health conditions and reaching more than 10,000,000 people each month yields a unique opportunity not only to understand the challenges associated with a specific chronic condition but also to gain a clear understanding of the bigger picture surrounding the full scale of a person’s challenges. In many cases, this includes experience with co-morbid conditions.

Maximize Your Programmatic Reach: The Power of Audience Diversification

October 16, 2025

Maximize programmatic reach by diversifying your audience strategy. Learn how utilizing partners with differentiated data and granular segmentation unlocks net-new, high-intent audiences to connect with patients at critical decision points. Discover how Health Union delivers superior Audience Quality Index performance

Healthcare Industry Thought Leadership

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

The Patient and Caregiver Journeys are Interconnected: Addressing caregivers’ needs can make both experiences better

Forgetfulness and confusion: Hidden complications of treating T2D

The Stigma of Hepatitis C in America Hinders Patients’ Relationship With Their Doctor

Beneath the Surface of Chronic Conditions: Using Data to See the Big Picture

Maximize Your Programmatic Reach: The Power of Audience Diversification

Innovation in Action: Leveraging KOLs and AI for Unrivaled Brand Advocacy

Building a Better Bridge: Why a Dedicated Community is the Future of HCP Engagement

The Missing Link: Marrying Clinical Data with Patient Insights

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