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Capturing Patients’ Attention in a Multi-Device Landscape
Traditional TV spend alone is an inefficient use of pharma’s advertising investment.
People living with chronic conditions are gravitating more towards streaming services than cable TV because of the desire to watch on their own terms. When considering where to spend your pharma marketing dollars, does your strategy account for these changing habits?
Health Union’s David Shronk and Emily Downward engage in a captivating conversation that will help you:
– Understand media consumption trends of people living with chronic conditions–from millennials to baby boomers.
– Gain insight into when and where your audiences are paying attention and how to break through multi-device media clutter.
– Learn how to optimize your advertising investments and meet patients where they are on their own terms.