The images above demonstrate the power of social health in action, and just how valuable and far-reaching patient leader stories can be when amplified to a qualified, condition-specific audience. These stories strongly resonate with others who live with the same condition; accompanying them with regular moderation creates ongoing support and fosters increased engagement. 

This notion is supported by a recent analysis of Health Union’s adaptive engagement model published in the Journal of Medical Internet Research which found that engagement rates within our online health community Facebook pages range from 6-9% – compared to an average engagement rate across Facebook of less than 1%. The adaptive engagement model used across Health Union’s 40+ communities focuses on social support and active moderation, which encourages community members to participate in meaningful health conversations. 

Impactful patient leader stories supported by active moderation creates a recipe for success for ongoing, condition-specific engagement, and ultimately, trust in social health – which creates a mutually beneficial impact for both patients and pharma.

There is a growing opportunity for innovative, social solutions to engage patients living with complex conditions as they find information and connection – and deliver reliable results for brands in a way that’s transformative, not transactional. With established, condition-specific communities and the only extensive network of more than 100,000 patient leaders, Health Union can help you integrate your brand into existing, authentic social health interactions.