Cultivating Engaged Patients: 5 Lessons Learned
By Lauren Lawhon
Chief Operating Officer
March 17, 2015
This month, our own Amrita Bhowmick is a guest columnist for DTC Perspectives monthly e-newsletter, DTC In Focus. She begins a two-part series on patient engagement by sharing some valuable lessons and practical tips from Health Union’s unique recipe for cultivating active, engaged online communities.
From DTCPerspectives.com: “People actively involved in their health and healthcare generally have better outcomes in managing their condition. So how do those of us working in healthcare and healthcare marketing motivate people to get more involved? While we don’t have all the answers, Health Union has learned some valuable lessons and practical tips for enhancing patient engagement since launching our first platform, www.Migraine.com, more than four years ago. Here, we share some key insights from our recipe for cultivating active, engaged patient communities, and hopefully, help marketers avoid common pitfalls.