Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

3 Reasons for Pharma Marketers to Leverage Social Health

April 5, 2022

Health Union's published analysis in the Journal of Medical Internet Research and a recent survey of 2,371 patients demonstrate the value of social health.

Patient Impact Drives Shift in Engagement at Reuters Pharma USA

March 30, 2022

Pharma USA 2022 played an integral role in recognizing the need for the industry to shift priorities towards community-first patient engagement strategies.

Nutrition, Social Health & Chronic Conditions: Why It Matters to Pharma

March 23, 2022

Understanding the nuances and complexities of nutrition-related social health conversations can help pharma best meet the needs of patients.

Leveraging Social Health to Solve Adherence and Compliance Challenges

February 23, 2022

Health Union research identified common patient challenges of medication adherence that healthcare companies can overcome with the help of social health.

Weight Management Experiences Survey

September 25, 2024

For custom analysis services or to purchase syndicated research, contact the Health Union Insights team.

Building Online Health Audiences Starts With Building Community

September 25, 2024

It’s this breadth and depth of Health Union communities that sets us apart. Ultimately, the richness of these on-site audience signals allows our team to build modeled audiences for programmatic.

Creating a Programmatic Engine Fueled by Real-Time, People-Generated Data

September 12, 2024

Health Union has created a unique, compliant, and privacy-forward way to keep real patient needs as the central pillar of our Amplify+ audiences.

Acne Treatment Advertisements Go Viral on TikTok

September 8, 2024

The aim? Boost landing page visits and script numbers by connecting authentically with young adults through content that entertains, educates, and inspires action.

Healthcare Industry Thought Leadership

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