
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


The Year of Substance: Finding Success During 2020 and Beyond

5 Ways to Make Your Pharma Marketing More Personal

The Positive Impact of CFTR Modulators: a Year-Over-Year Comparison
NPI Targeting: 3 Reasons It’s a Healthcare Advertiser’s Best Friend
A 1:1 relationship with HCPs isn’t a guarantee. NPI targeting significantly increases the likelihood that happens.
Maximizing Consumer Engagement with People Living with Rare Disease
Understanding the difficulties people with rare conditions often face can help set the table for the engagement challenges pharma marketers typically face.
Introducing the 2023 Social Health Awards Winners
Meet the groundbreaking group of 2023 award winners who you can connect with through Health Union’s Social Health Network!
What Is HCP Targeting?
With advanced HCP targeting, you can focus your ad spend on a more cultivated target list of HCPs.
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