Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Two people not understanding one another

The Many Frustrations of Explaining Your Condition to Others

August 9, 2021

Findings across Health Union’s surveys can help spotlight some of the frustrations, context and nuances people face when discussing their conditions.

hand touching a phone and connecting with other patients online

Social Health: The Future of Healthcare Marketing

August 6, 2021

Social health—the digital means by which health consumers engage with each other and their health—has broad applications for the healthcare industry.

Understanding Adherence: 5 Questions for Patients

August 2, 2021

To understand the various factors that impact adherence, the following questions may create a more open line of communication between patients and HCPs.

Managing Multiple Sclerosis When the World Heats Up

May 27, 2021

Nearly three-fourths of Multiple Sclerosis In America 2020 survey respondents identified heat as a trigger for their MS symptoms.

Healthcare Paid Search: Craft A Winning Strategy that Drives Conversions

June 14, 2024

Paid search provides healthcare brands with a unique opportunity to connect with their target audiences—whether they are trying to reach patients searching or providers.

The Role of HCPs in the Patient Journey

June 11, 2024

Understanding the patient journey and the pivotal role HCPs play is crucial for marketers in shaping effective advertising strategies.

Top 20 Healthcare Social Media Influencers to Look Out for in 2024

May 24, 2024

Social platforms like Instagram, TikTok, and Facebook have become an integral part of the healthcare landscape, enabling healthcare social media influencers to connect to target patient audiences.

8 Of The Best Healthcare Landing Pages & Why They Work

April 7, 2024

This article examines 8 of the best healthcare landing pages, analyzing different healthcare industries with unique goals, such as requesting drug samples, creating an account with a medical supplier, or signing up for a CME.

Healthcare Industry Thought Leadership

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