Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Strategic Healthcare Marketing Budgeting: Your Complete Guide with Benchmarks

August 14, 2024

Whether you are a healthcare marketing agency developing a healthcare marketing budget for your clients or a pharmaceutical company, medical device manufacturer, or medical practice, understanding the competitive landscape is essential.

6 Ways to Prioritize the Patient Voice in Patient Journey Research

July 29, 2024

In order to execute accurate, dependable, and durable patient journey research, patient voices must serve as the foundation.

The Top 10 Fastest Growing Healthcare Companies in the United States

July 14, 2024

How to Create Detailed HCP Personas

July 7, 2024

Creating marketing strategies that truly speak to healthcare professionals (HCPs) means knowing your audience inside and out — and developing HCP personas to match.

Expert Perspectives: A Conversation on the Role of Responsible Patient Leadership

March 24, 2023

Health Union interviews the lead author of newly published research in the Journal of Medical Internet Research around patient leadership on social media.