Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Moderation: An online health community tool for understanding, not just responding

January 22, 2019

Moderation is a key component of Health Union's approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Kristine Zerkowski, Vice President of Community Development.

Committed to the Public Health Sector: A New Year’s Resolution We Can Keep

December 20, 2018

While our office is wrapping up the end of the year, celebrating our accomplishments and the relationships we’ve built with one another, we’re spending a lot of time crunching numbers to quantify the kind of impact we’ve made this year as a business.

Five Simple Ways to Improve Clinical Trial Recruitment

December 13, 2018

Health Union often partners with study sponsors and contract research organizations (CROs) to supplement clinical trial recruitment efforts. Based on this experience, here are five simple suggestions for CROs to help guide patients from the point at which they express interest in a study through to completion.

The Patient and Caregiver Journeys are Interconnected: Addressing caregivers’ needs can make both experiences better

November 29, 2018

Day in and day out, we observe how a chronic condition or cancer diagnosis not only impacts the patient but their loved ones, as well. The comments and conversation reveal the ripple effect that occurs, and how the diagnosis impacts everyone in the family--often times it can feel as though they have received the diagnosis themselves. Caregivers step forward in recognition of their loved one’s need for care, compassion and support.

Healthcare Industry Thought Leadership

Moderation: An online health community tool for understanding, not just responding

Committed to the Public Health Sector: A New Year’s Resolution We Can Keep

Five Simple Ways to Improve Clinical Trial Recruitment

The Patient and Caregiver Journeys are Interconnected: Addressing caregivers’ needs can make both experiences better

As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences

The 10 Best Healthcare Marketing Conferences in 2025

Mastering Healthcare Audience Segments for Enhanced Marketing Outcomes

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