Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

8 Of The Best Healthcare Landing Pages & Why They Work

April 7, 2024

This article examines 8 of the best healthcare landing pages, analyzing different healthcare industries with unique goals, such as requesting drug samples, creating an account with a medical supplier, or signing up for a CME.

12 HCP Email Marketing Best Practices

March 14, 2024

A substantial 65% of HCPs have identified email as their preferred mode of communication, with most HCPs habitually checking their emails across various devices throughout the day.

The Value of Patient Perspectives in Answering Key Business Questions

March 1, 2024

Health Union's recently-evolved research programs help clients better understand both holistic and condition-specific patient journeys.

How to Market Medical Supplies and Equipment (the Right Way)

February 20, 2024

Looking to market medical supplies & equipment to HCPs? It’s not as complicated as you’d think. Here’s everything you need to know.

A pair of hands hold up a photo of a couple ripped in half around them are rain drops with question marks in them and waves below

Understanding Rare Conditions: The Impact on Relationships

September 26, 2023

Findings from Health Union’s surveys of its rare condition communities show one’s relationships and social life can take significant hits.

NPI Targeting: 3 Reasons It’s a Healthcare Advertiser’s Best Friend

August 14, 2023

A 1:1 relationship with HCPs isn’t a guarantee. NPI targeting significantly increases the likelihood that happens.

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Maximizing Consumer Engagement with People Living with Rare Disease

August 2, 2023

Understanding the difficulties people with rare conditions often face can help set the table for the engagement challenges pharma marketers typically face.

Social Health Network's 2023 Social Health Awards winners.

Introducing the 2023 Social Health Awards Winners

July 26, 2023

Meet the groundbreaking group of 2023 award winners who you can connect with through Health Union’s Social Health Network!

Healthcare Industry Thought Leadership

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