Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Mastering Healthcare Audience Segments for Enhanced Marketing Outcomes

December 14, 2024

Employing healthcare audience segments plays a pivotal role in revolutionizing marketing strategies and, in turn, elevating the standard of patient care.

The Ultimate Guide to TikTok Healthcare Advertising

November 21, 2024

TikTok has over one billion users worldwide, with more than 150 million active users in the U.S. The platform is ripe for creating content that will resonate with target audiences searching for healthcare information.

What Happens When Patient Influencers Share Their Story?

October 23, 2024

Our network of 100,000+ patients and caregivers are health advocates, influencers, and content creators who tell powerful stories every day.

Medical Device Marketing: An HCP Marketer’s Guide

October 14, 2024

In this guide, we’ll explore everything you need to know about medical device marketing and advertising, including building a digital strategy, engaging HCPs on a 1:1 basis, important ad regulations, and launching a successful campaign.

Strategic Healthcare Marketing Budgeting: Your Complete Guide with Benchmarks

August 14, 2024

Whether you are a healthcare marketing agency developing a healthcare marketing budget for your clients or a pharmaceutical company, medical device manufacturer, or medical practice, understanding the competitive landscape is essential.

6 Ways to Prioritize the Patient Voice in Patient Journey Research

July 29, 2024

In order to execute accurate, dependable, and durable patient journey research, patient voices must serve as the foundation.

The Top 10 Fastest-Growing Healthcare Companies in the United States

July 14, 2024

How to Create Detailed HCP Personas

July 7, 2024

Creating marketing strategies that truly speak to healthcare professionals (HCPs) means knowing your audience inside and out — and developing HCP personas to match.

Healthcare Industry Thought Leadership

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