Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Socially Driven Insights Illuminate Real-Time Patient Needs

November 7, 2022

Survey data like Health Union's "In America" socially driven insights add more context and recency for understanding patient needs in real, actionable ways.

Understanding Rare Conditions: The Quest for Reliable Information

September 28, 2022

One-third of NMOSD In America respondents said they struggle to find reliable information on neuromyelitis optica spectrum disorder.

[GUIDE] Influencer Marketing and Social Health

September 2, 2022

This exclusive guide for pharma marketers details how to execute meaningful, scalable, and impactful influencer marketing campaigns with patient leaders.

Introducing the 2022 Social Health Awards Winners

August 25, 2022

Meet the outstanding 2022 award winners, who represent the wide range of patient leaders you can connect with through Health Union's Social Health Network.

Beyond the Patient: How the Whole Person Influences Health Decisions

March 23, 2023

When trying to understand healthcare decision-making in research, aspects of the whole person and patient-HCP relationship are often overlooked.

An Intro to DOOH Healthcare Advertising

March 14, 2023

Is digital out-of-home (DOOH) advertising part of your HCP campaigns? If not, it should be.

Patient Leaders: The Modern-Day Barbershop for Healthcare

February 27, 2023

Patient leaders can authentically provide important health information to improve outcomes while also acting as powerful vehicles for DTC marketing.

The Role of Social Health in Treating Cancer as a Chronic Condition

February 27, 2023

Survey findings demonstrate the critical role of ongoing social health support for people living with – and beyond – cancer.

Healthcare Industry Thought Leadership

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