Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Why Pharma and Healthcare Advertising Spending Continues to Rise

February 14, 2025

Healthcare providers (HCPs) are managing heavier workloads, while patients expect more personalized, accessible care experiences.

As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences

January 29, 2025

Reach up to 76% more engaged patients with Health Union by tapping into net-new consented audiences not identified by traditional claims data.

The 10 Best Healthcare Marketing Conferences in 2025

January 7, 2025

If you’re a healthcare marketer looking to stay ahead in 2025, these are the conferences you can’t afford to miss.

Mastering Healthcare Audience Segments for Enhanced Marketing Outcomes

December 14, 2024

Employing healthcare audience segments plays a pivotal role in revolutionizing marketing strategies and, in turn, elevating the standard of patient care.

Understanding Rare Conditions: The Multifaceted Financial Impact

January 26, 2023

More than a third of Health Union’s Myasthenia Gravis In America 2022 survey respondents said their condition has negatively impacted their finances.

Bringing Patient Centricity to Life: Health Union’s Social Health Network

December 7, 2022

Health Union’s Social Health Network builds health leaders into confident and trustworthy partners for the healthcare industry. Here’s why that matters.

Patient and Caregiver Perspectives: How Pharma Can Improve the Chronic Condition Experience

November 30, 2022

Two health leaders share wins, challenges and opportunities they’ve faced as patient and caregiver to help pharma improve the chronic condition experience.

Understanding Rare Conditions: Support & Connection

November 8, 2022

The internet has allowed people living with chronic conditions to find information, connection and support that might not have been readily available.

Healthcare Industry Thought Leadership

Contact