Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

How Health Union Navigates Market Research in the Age of AI

November 17, 2025

A Health Union poll of nearly 6,000 patients (across 49 conditions) and 105 healthcare providers explored their attitudes toward emerging AI in health management. Learn the critical findings and how Health Union’s research model ensures humanity remains core to its insights.

More Than Moderators: Why Authentic Expertise is the Core of Our Community Model

November 13, 2025

Health Union's Community Managers don’t just manage discussion forums, they nurture a thriving, condition-specific ecosystem where validation and understanding empower patients and caregivers.

Redefining “Community”: From Niche to Next-Generation Performance and Scale

November 10, 2025

Discover how 1P data and a powerful tech stack prove that patient communities can deliver unrivaled quality and massive scale.

Building Authentic Connections: The Core of Health Union’s Community Model

October 30, 2025

What sets Health Union’s model apart? Learn how expert community managers and peer-to-peer validation build the confidence patients need to take action in their health journey.

Strategic Healthcare Marketing Budgeting: Your Complete Guide with Benchmarks

August 14, 2024

Whether you are a healthcare marketing agency developing a healthcare marketing budget for your clients or a pharmaceutical company, medical device manufacturer, or medical practice, understanding the competitive landscape is essential.

6 Ways to Prioritize the Patient Voice in Patient Journey Research

July 29, 2024

In order to execute accurate, dependable, and durable patient journey research, patient voices must serve as the foundation.

The Top 10 Fastest-Growing Healthcare Companies in the United States

July 14, 2024

How to Create Detailed HCP Personas

July 7, 2024

Creating marketing strategies that truly speak to healthcare professionals (HCPs) means knowing your audience inside and out — and developing HCP personas to match.

Healthcare Industry Thought Leadership

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