Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

3 Considerations for Pharma Brand Strategy Success

April 26, 2021

As the digital landscape evolves and third-party cookies disappear, keep the following considerations in mind for your pharma brand strategy.

Mitigating the Misdiagnosis Journey

April 16, 2021

Nearly half of IBD In America 2020 respondents living with Crohn’s disease said they were previously misdiagnosed during their diagnosis journey.

Continuity of Care in a Pandemic: Reflecting on the Rise of Telehealth

March 16, 2021

Survey results from Health Union show that telehealth use among people with chronic conditions has tripled since the start of the COVID-19 pandemic.

Addressing Gaps As Telehealth Use Grows, Satisfaction Varies

March 1, 2021

At that time, 49% of respondents - all with chronic health conditions - had participated in a virtual visit with an HCP over the previous four months.

hands type on keyboard and search for rare disease zebra

Maximizing Consumer Engagement with People Living with Rare Disease

August 2, 2023

Understanding the difficulties people with rare conditions often face can help set the table for the engagement challenges pharma marketers typically face.