Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

The Role of Social Media in Healthcare: Why Channel, Content, & Credibility are Key

June 29, 2022

Pharma marketers can harness the power of social media to reach patients where they are through credible, accurate, and engaging online content.

The True Impact of the COVID-19 Pandemic on the Immunocompromised

June 14, 2022

While COVID-19 has impacted people worldwide, there has been a particular focus over the past two years on people who are immunocompromised.

2022 Social Health Awards: How Pharma Can Give Back to Patient Leaders

June 13, 2022

Healthcare industry participation in the 2022 Social Health Awards will lay a strong foundation in emphasizing your commitment to patient centricity.

Innovation Through Social Learning in Healthcare

May 31, 2022

Health Union's model of facilitating engagement supports social learning; it creates not just communities, but communities of practice.

A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients

September 24, 2025

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.