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colleen-heavens2025-05-20 16:57:542025-10-31 11:21:51The Human-Powered AI Driving Health Union’s Next-Gen InnovationsHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.
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colleen-heavens2025-05-20 16:57:542025-10-31 11:21:51The Human-Powered AI Driving Health Union’s Next-Gen Innovations
The HUman Advantage: Connected Communities in an AI World

Right Message, Right Moment: Leading the Future of Health Advertising with Context and Precision

From Silos to Synergy: Integrating DTC and HCP Messaging
7 Healthcare Programmatic Advertising Best Practices
Whether you’re looking to boost patient engagement, increase provider awareness, or maximize your ROI, Health Union has the insights to take your programmatic advertising to the next level.
Medical Device Advertising Regulations: What to Know
Right now, medical device advertising doesn’t come with a ton of red tape — at least not as much as you’d think,
Healthcare Geofencing: The What & Why
Healthcare geofencing campaigns use programmatic technology that leverages GPS signals from HCPs’ devices and delivers ads based on this data.
Patient Leader Perspectives: Co-Design with ‘Patients from the Start’
These two accomplished patient leaders combined their experiences and perspectives to explain how industry can integrate “patients from the start.”
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