
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


Healthcare Paid Search: Craft A Winning Strategy that Drives Conversions

The Role of HCPs in the Patient Journey

Top 20 Healthcare Social Media Influencers to Look Out for in 2024
[Infographic] Social Health: The New Patient Journey
Patients are seeking dynamic, ever-changing social health connections online that have reinvented the patient journey – and pharma’s role in it.
The Many Frustrations of Explaining Your Condition to Others
Findings across Health Union’s surveys can help spotlight some of the frustrations, context and nuances people face when discussing their conditions.
Social Health: The Future of Healthcare Marketing
Social health—the digital means by which health consumers engage with each other and their health—has broad applications for the healthcare industry.
Understanding Adherence: 5 Questions for Patients
To understand the various factors that impact adherence, the following questions may create a more open line of communication between patients and HCPs.
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