Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Building Online Health Audiences Starts With Building Community

September 25, 2024

It’s this breadth and depth of Health Union communities that sets us apart. Ultimately, the richness of these on-site audience signals allows our team to build modeled audiences for programmatic.

Creating a Programmatic Engine Fueled by Real-Time, People-Generated Data

September 12, 2024

Health Union has created a unique, compliant, and privacy-forward way to keep real patient needs as the central pillar of our Amplify+ audiences.

Acne Treatment Advertisements Go Viral on TikTok

September 8, 2024

The aim? Boost landing page visits and script numbers by connecting authentically with young adults through content that entertains, educates, and inspires action.

Healing Begins with Understanding: The Need for Diverse Voices in Mental Health Care

August 28, 2024

All health care professionals must be trained to understand and treat diverse communities' unique experiences and challenges.

Medical Device Advertising Regulations: What to Know

December 8, 2023

Right now, medical device advertising doesn’t come with a ton of red tape — at least not as much as you’d think,

Healthcare Geofencing: The What & Why

November 20, 2023

Healthcare geofencing campaigns use programmatic technology that leverages GPS signals from HCPs’ devices and delivers ads based on this data.

Photos of Sharron Rouse and Shoshana Lipson two of Health Union’s 2023 Social Health Award winners, at Digital Pharma East 2023

Patient Leader Perspectives: Co-Design with ‘Patients from the Start’

November 1, 2023

These two accomplished patient leaders combined their experiences and perspectives to explain how industry can integrate “patients from the start.”

A pair of hands hold up a photo of a couple ripped in half around them are rain drops with question marks in them and waves below

Understanding Rare Conditions: The Impact on Relationships

September 26, 2023

Findings from Health Union’s surveys of its rare condition communities show one’s relationships and social life can take significant hits.

Healthcare Industry Thought Leadership

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