Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Influencer Certification Playbook? We Wrote It Years Ago.

February 17, 2026

Discover how a decade of rigorous training, regulatory mastery, and certified patient expertise transforms influencer marketing into a compliant gold standard for pharma brands.

Not All Community Platforms Are Created Equal

February 10, 2026

Picking the right community partner matters, especially now. Discover why Health Union is the gold standard for online health communities.

Leading With Lived Experience: Why Rare Disease Leadership Starts With Patients

December 18, 2025

Learn how building community, recognizing expertise, and meeting patients where they are drive industry leadership and high-impact campaigns.

From Patient Education to Product Innovation: Pam Munnelly on Health Union’s Patient-Centered Approach

December 16, 2025

Bridging Empathy and Innovation: Health Union's Pam Munnelly explains how a deep history in patient education drives their product strategy, from responsible AI to self-advocacy tools.

Beyond the Patient: How the Whole Person Influences Health Decisions

March 23, 2023

When trying to understand healthcare decision-making in research, aspects of the whole person and patient-HCP relationship are often overlooked.

An Intro to DOOH Healthcare Advertising

March 14, 2023

Is digital out-of-home (DOOH) advertising part of your HCP campaigns? If not, it should be.

Patient Leaders: The Modern-Day Barbershop for Healthcare

February 27, 2023

Patient leaders can authentically provide important health information to improve outcomes while also acting as powerful vehicles for DTC marketing.

The Role of Social Health in Treating Cancer as a Chronic Condition

February 27, 2023

Survey findings demonstrate the critical role of ongoing social health support for people living with – and beyond – cancer.

Healthcare Industry Thought Leadership

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