Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

12 HCP Email Marketing Best Practices

March 14, 2024

A substantial 65% of HCPs have identified email as their preferred mode of communication, with most HCPs habitually checking their emails across various devices throughout the day.

The Value of Patient Perspectives in Answering Key Business Questions

March 1, 2024

Health Union's recently-evolved research programs help clients better understand both holistic and condition-specific patient journeys.

How to Market Medical Supplies and Equipment (the Right Way)

February 20, 2024

Looking to market medical supplies & equipment to HCPs? It’s not as complicated as you’d think. Here’s everything you need to know.

7 Healthcare Programmatic Advertising Best Practices

February 14, 2024

Whether you're looking to boost patient engagement, increase provider awareness, or maximize your ROI, Health Union has the insights to take your programmatic advertising to the next level.

Continuity of Care in a Pandemic: Reflecting on the Rise of Telehealth

March 16, 2021

Survey results from Health Union show that telehealth use among people with chronic conditions has tripled since the start of the COVID-19 pandemic.

Addressing Gaps As Telehealth Use Grows, Satisfaction Varies

March 1, 2021

At that time, 49% of respondents – all with chronic health conditions – had participated in a virtual visit with an HCP over the previous four months.

HU Heritage Series: Black History Month

February 12, 2021

In celebration of Black History Month, we’re proud to introduce the Health Union Heritage Series–interviews with team members highlighting diverse voices.

Relationship Advice: What Patients Want HCPs to Know About Satisfaction

February 11, 2021

Survey results and analysis from Health Union explore the nuances of the HCP-patient relationship and implications for the healthcare industry.

Healthcare Industry Thought Leadership

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