Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

The Role of HCPs in the Patient Journey

June 11, 2024

Understanding the patient journey and the pivotal role HCPs play is crucial for marketers in shaping effective advertising strategies.

Top 20 Healthcare Social Media Influencers to Look Out for in 2024

May 24, 2024

Social platforms like Instagram, TikTok, and Facebook have become an integral part of the healthcare landscape, enabling healthcare social media influencers to connect to target patient audiences.

8 Of The Best Healthcare Landing Pages & Why They Work

April 7, 2024

This article examines 8 of the best healthcare landing pages, analyzing different healthcare industries with unique goals, such as requesting drug samples, creating an account with a medical supplier, or signing up for a CME.

12 HCP Email Marketing Best Practices

March 14, 2024

A substantial 65% of HCPs have identified email as their preferred mode of communication, with most HCPs habitually checking their emails across various devices throughout the day.

Understanding Adherence: 5 Questions for Patients

August 2, 2021

To understand the various factors that impact adherence, the following questions may create a more open line of communication between patients and HCPs.

Managing Multiple Sclerosis When the World Heats Up

May 27, 2021

Nearly three-fourths of Multiple Sclerosis In America 2020 survey respondents identified heat as a trigger for their MS symptoms.

Patient Insights: Drivers and Barriers to Specialist Care

May 25, 2021

For a number of reasons, people don’t always have access to the HCPs most attuned to their needs, which presents hurdles throughout their health journey.

Is Tech the Secret to Controlling Asthma Flare-Ups?

May 4, 2021

Survey findings suggest there are early adopters using tech to manage their asthma symptoms. Half of respondents are interested in using a digital inhaler.

Healthcare Industry Thought Leadership

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