Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Understanding Rare Conditions: The Quest for Reliable Information

February 12, 2025

One-third of NMOSD In America respondents said they struggle to find reliable information on neuromyelitis optica spectrum disorder.

As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences

January 29, 2025

Reach up to 76% more engaged patients with Health Union by tapping into net-new consented audiences not identified by traditional claims data.

The 10 Best Healthcare Marketing Conferences in 2025

January 7, 2025

If you’re a healthcare marketer looking to stay ahead in 2025, these are the conferences you can’t afford to miss.

Mastering Healthcare Audience Segments for Enhanced Marketing Outcomes

December 14, 2024

Employing healthcare audience segments plays a pivotal role in revolutionizing marketing strategies and, in turn, elevating the standard of patient care.

Nutrition, Social Health & Chronic Conditions: Why It Matters to Pharma

March 23, 2022

Understanding the nuances and complexities of nutrition-related social health conversations can help pharma best meet the needs of patients.

Leveraging Social Health to Solve Adherence and Compliance Challenges

February 23, 2022

Health Union research identified common patient challenges of medication adherence that healthcare companies can overcome with the help of social health.

5 Situations That Prompt Patients to Engage in Social Health

February 22, 2022

Explore five different situations throughout the patient journey that prompt patients to engage with social health and online health communities.

The Year of Reconnection: Shared Experiences Drive Connection through Social Health

February 9, 2022

Health Union president and COO, Lauren Lawhon, explores the progress made throughout 2021 for patients in online communities and the healthcare industry.

Healthcare Industry Thought Leadership

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