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Caitlin Barasa2023-08-14 11:39:002025-10-31 14:41:48NPI Targeting: 3 Reasons It’s a Healthcare Advertiser’s Best FriendHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.
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Caitlin Barasa
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Caitlin Barasa2023-08-14 11:39:002025-10-31 14:41:48NPI Targeting: 3 Reasons It’s a Healthcare Advertiser’s Best Friend
Maximizing Consumer Engagement with People Living with Rare Disease

Introducing the 2023 Social Health Awards Winners

What Is HCP Targeting?
What Healthcare Marketers Should Know About Connecting With Women
It’s vital that healthcare marketers connect with women. Women make up 50.8% of the US population and make 80% of the healthcare decisions.
5 Unique Terms Patients Use to Describe Health Experiences
Here are five (of many) unique terms used by people with chronic conditions to increase understanding about what they represent to patients.
[Infographic] Social Health: The New Patient Journey
Patients are seeking dynamic, ever-changing social health connections online that have reinvented the patient journey – and pharma’s role in it.
The Many Frustrations of Explaining Your Condition to Others
Findings across Health Union’s surveys can help spotlight some of the frustrations, context and nuances people face when discussing their conditions.
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