Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Committed to the Public Health Sector: A New Year’s Resolution We Can Keep

December 20, 2018

While our office is wrapping up the end of the year, celebrating our accomplishments and the relationships we’ve built with one another, we’re spending a lot of time crunching numbers to quantify the kind of impact we’ve made this year as a business.

Five Simple Ways to Improve Clinical Trial Recruitment

December 13, 2018

Health Union often partners with study sponsors and contract research organizations (CROs) to supplement clinical trial recruitment efforts. Based on this experience, here are five simple suggestions for CROs to help guide patients from the point at which they express interest in a study through to completion.

The Patient and Caregiver Journeys are Interconnected: Addressing caregivers’ needs can make both experiences better

November 29, 2018

Day in and day out, we observe how a chronic condition or cancer diagnosis not only impacts the patient but their loved ones, as well. The comments and conversation reveal the ripple effect that occurs, and how the diagnosis impacts everyone in the family--often times it can feel as though they have received the diagnosis themselves. Caregivers step forward in recognition of their loved one’s need for care, compassion and support.

Forgetfulness and confusion: Hidden complications of treating T2D

November 12, 2018

Living with type 2 diabetes can be a lot to handle, involving many medications, drastic lifestyle changes like dietary restrictions and constant monitoring of blood glucose. Health Union’s "Type 2 Diabetes In America 2018" survey revealed that forgetfulness and uncertainty may play a bigger role in a person’s ability to manage their condition than often considered.

WHITEPAPER: Patient Interest and Participation in Clinical Trials

June 21, 2019

Health Union compiled data from more than 21,000 respondents to examine factors involved in patients’ interest and participation in clinical research.

Biologic Usage and Psoriasis Patients: What’s the barrier?

June 13, 2019

Many people living with psoriasis still do not use biologics, but those who do show greater HCP satisfaction and condition control.

David Shronk, Health Union’s SVP of Media, Recognized Among 2019 PM360 ELITE

May 16, 2019

PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech and medical device sectors, has named David Shronk, Health Union’s senior vice president of media, as one of the 2019 PM360 ELITE 100 in the Sales MVP category.

Redefining DTC Advertising: Capitalizing on a multi-dimensional, largely digital experience

April 30, 2019

The way people consume television – and advertising – is changing, quickly. When reaching people living with chronic health conditions, the complex and fragmented media landscape, along with fragmented attention spans, creates challenges for pharma marketers who are trying to drive awareness and interest in their brands.

Healthcare Industry Thought Leadership

Contact