Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Right Message, Right Moment: Leading the Future of Health Advertising with Context and Precision

April 22, 2025

Marketers are increasingly prioritizing contextual relevance, with a notable percentage shifting back to endemic advertising – and Health Union is prepared to deliver.

From Silos to Synergy: Integrating DTC and HCP Messaging

April 13, 2025

Could connecting DTC and HCP messaging be the missing link for bigger impact?

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

April 8, 2025

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

The Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses

March 5, 2025

Nurses interact with patients daily, collaborate with physicians, and advocate for new treatments, devices, and policies that improve care delivery.

Psoriasis Patient-Reported Survey Data | 2020

May 22, 2020

Only 15% of psoriasis patients feel controlled on their current treatment plan, according to new Health Union survey data from its online health community.

Fostering Confidence in Newly Diagnosed Autoimmune Patients

May 19, 2020

Survey data shows people newly diagnosed with an autoimmune condition report being less active and less confident in their treatment decisions.

Blood Cancer Patient-Reported Survey Data | 2020

May 15, 2020

58% of blood cancer patients feel satisfied with their current treatment plan, according to new Health Union survey data from its online health community.

Health Union Chief Community Officer Named to 2020 PM360 ELITE

May 8, 2020

Amrita Bhowmick, MPH, MBA has been named to the 2020 PM360 ELITE for her work in developing Health Union’s online health community model.

Healthcare Industry Thought Leadership

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