Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Beyond the Status Quo: Why HCPs Need Content Delivered Differently

September 22, 2025

Your current content strategy is likely failing to reach overwhelmed HCPs—here's why and how to adapt.

The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload

September 18, 2025

For time-crunched HCPs, engagement isn't about more information, but better insights.

Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical Advertising

September 1, 2025

Unlock unrivaled reach and engagement in pharmaceutical advertising.

From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences

August 12, 2025

Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.

Spondyloarthritis Patient-Reported Survey Data

November 18, 2020

Survey data uncovers the often difficult spondyloarthritis diagnosis journey, showing that 83% of respondents with nr-AxSpA were initially misdiagnosed.

Sleep Disorders Patient-Reported Survey Data

November 10, 2020

People living with sleep disorders like sleep apnea, RLS, insomnia and narcolepsy share their experiences in new survey data from Health Union.

5 Things Patient Advocates Want Pharma to Know

November 9, 2020

Presented with Health Union’s trusted survey data from tens of thousands of people, chronic health patient advocates share what they want pharma to know.

Type 2 Diabetes Patient-Reported Survey Data

October 28, 2020

People living with type 2 diabetes share the stigma and judgment they feel associated with their diagnosis in new survey data from Health Union.

Healthcare Industry Thought Leadership

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