Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Healthcare Geofencing: The What & Why

November 20, 2023

Healthcare geofencing campaigns use programmatic technology that leverages GPS signals from HCPs’ devices and delivers ads based on this data.

Photos of Sharron Rouse and Shoshana Lipson two of Health Union’s 2023 Social Health Award winners, at Digital Pharma East 2023

Patient Leader Perspectives: Co-Design with ‘Patients from the Start’

November 1, 2023

These two accomplished patient leaders combined their experiences and perspectives to explain how industry can integrate “patients from the start.”

A pair of hands hold up a photo of a couple ripped in half around them are rain drops with question marks in them and waves below

Understanding Rare Conditions: The Impact on Relationships

September 26, 2023

Findings from Health Union’s surveys of its rare condition communities show one’s relationships and social life can take significant hits.

NPI Targeting: 3 Reasons It’s a Healthcare Advertiser’s Best Friend

August 14, 2023

A 1:1 relationship with HCPs isn't a guarantee. NPI targeting significantly increases the likelihood that happens.

Webinar Download: COVID-19 & Chronic Conditions

May 7, 2020

Discover the health attitudes and behaviors on COVID-19 from people living with chronic conditions in this webinar from Health Union researchers.

Lupus Patient-Reported Survey Data | 2020

May 6, 2020

Forty percent of people living with lupus have been initially misdiagnosed, according to new Health Union survey data from its online health community.

Perceptions of telehealth from people living with chronic conditions

COVID-19 Shifts Telehealth Perception for People with Chronic Conditions

April 30, 2020

Health Union survey shows 48% of respondents living with chronic health conditions had or plan to have a telehealth appointment since the COVID-19 pandemic.

Concern for Coronavirus Among People with Chronic Conditions

April 3, 2020

New survey: “COVID-19 Consumer Attitudes and Health Behaviors” finds people living with chronic conditions feel greater risk during coronavirus pandemic.

Healthcare Industry Thought Leadership

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