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Lina Kirby2015-12-02 14:01:242020-02-24 16:41:31Considerations for Building Financially Stable Online CommunitiesHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
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Lina Kirby2015-12-02 14:01:242020-02-24 16:41:31Considerations for Building Financially Stable Online Communities
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Lina Kirby2015-11-25 08:26:152020-02-20 14:57:18Holiday Struggles & Strategies for Those with Chronic Conditions
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Lina Kirby2015-11-09 12:04:092020-02-24 15:03:11Understanding the Silent Majority in Our Online Communities
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Lina Kirby2015-10-22 11:09:362020-03-03 14:52:39Balancing the Physician-Patient-Community Love TriangleConsiderations for Building Financially Stable Online Communities
Over the past several years, there has been a significant growth in the popularity of online communities, and as one may expect, there are a multitude of challenges associated with developing these seemingly robust communities into self-sustaining businesses. In 2013, the CEO of Reddit, for instance, reported that despite having 70 million monthly readers, his company wasn’t making money. More recently, Jack Dorsey, the CEO of Twitter, announced (via a tweet), that there would be company layoffs to “move with greater focus and reinvest in our growth.” A viable business model is absolutely critical to maintain thriving and sustainable communities.
Holiday Struggles & Strategies for Those with Chronic Conditions
Discover insights from 600+ surveyed people living with chronic conditions to understand challenges and enjoyments that they experience during the holidays.
Understanding the Silent Majority in Our Online Communities
“Why do lurkers lurk and what do they do?” The 90–9–1 rule of thumb has been applied to many digital and online communities. 90% tend to be less vocal but still engaged, 9% tend to be more vocal by commenting and/or sharing, and the remaining 1% tend to be the most vocal by creating new content. The lurkers are the 90%. While the exact ratio is highly debated and perhaps outdated, the idea that lurkers or what we refer to as the “silent majority” make up a large portion of online communities still holds true.
Balancing the Physician-Patient-Community Love Triangle
Community manager, Stephanie Huston discusses the balance of the physician-patient-community triangle and thoughtful ways to engage with people seeking help.