Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

6 Ways to Prioritize the Patient Voice in Patient Journey Research

July 29, 2024

In order to execute accurate, dependable, and durable patient journey research, patient voices must serve as the foundation.

The Top 10 Fastest-Growing Healthcare Companies in the United States

July 14, 2024

How to Create Detailed HCP Personas

July 7, 2024

Creating marketing strategies that truly speak to healthcare professionals (HCPs) means knowing your audience inside and out — and developing HCP personas to match.

HCPs’ Digital Footprints Show They Are Like The Rest of Us

June 21, 2024

Health Union’s analysis of over one billion HCP transactions proves that healthcare marketers need to reach HCPs in their digital lives, on social media and online.

White Paper: COVID-19 and Chronic Health Conditions

June 24, 2020

To develop and deliver patient-centered solutions now, it’s crucial to monitor the lifecycle of patient attitudes and behaviors in this global pandemic.

Prostate Cancer Patient-Reported Data | 2020

June 22, 2020

58% of people with prostate cancer experienced emotional or mental health changes since their diagnosis, according to Health Union survey data.

Heart Failure Patient-Reported Data | 2020

June 16, 2020

Survey data shows males living with heart failure are more likely than females to be comfortable discussing all aspects of heart failure with their doctor.

Survey Provides Deep Dive into Deep Infiltrative Endometriosis

June 12, 2020

Deep infiltrative endometriosis (DIE) impacts more than half of Health Union’s “Endometriosis In America” survey respondents.

Healthcare Industry Thought Leadership

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