Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Committed to the Public Health Sector: A New Year’s Resolution We Can Keep

December 20, 2018

While our office is wrapping up the end of the year, celebrating our accomplishments and the relationships we’ve built with one another, we’re spending a lot of time crunching numbers to quantify the kind of impact we’ve made this year as a business.

Five Simple Ways to Improve Clinical Trial Recruitment

December 13, 2018

Health Union often partners with study sponsors and contract research organizations (CROs) to supplement clinical trial recruitment efforts. Based on this experience, here are five simple suggestions for CROs to help guide patients from the point at which they express interest in a study through to completion.

The Patient and Caregiver Journeys are Interconnected: Addressing caregivers’ needs can make both experiences better

November 29, 2018

Day in and day out, we observe how a chronic condition or cancer diagnosis not only impacts the patient but their loved ones, as well. The comments and conversation reveal the ripple effect that occurs, and how the diagnosis impacts everyone in the family--often times it can feel as though they have received the diagnosis themselves. Caregivers step forward in recognition of their loved one’s need for care, compassion and support.

Forgetfulness and confusion: Hidden complications of treating T2D

November 12, 2018

Living with type 2 diabetes can be a lot to handle, involving many medications, drastic lifestyle changes like dietary restrictions and constant monitoring of blood glucose. Health Union’s "Type 2 Diabetes In America 2018" survey revealed that forgetfulness and uncertainty may play a bigger role in a person’s ability to manage their condition than often considered.

Holiday Struggles & Strategies for Those with Chronic Conditions

November 25, 2015

Discover insights from 600+ surveyed people living with chronic conditions to understand challenges and enjoyments that they experience during the holidays.

Understanding the Silent Majority in Our Online Communities

November 9, 2015

“Why do lurkers lurk and what do they do?” The 90–9–1 rule of thumb has been applied to many digital and online communities. 90% tend to be less vocal but still engaged, 9% tend to be more vocal by commenting and/or sharing, and the remaining 1% tend to be the most vocal by creating new content. The lurkers are the 90%. While the exact ratio is highly debated and perhaps outdated, the idea that lurkers or what we refer to as the “silent majority” make up a large portion of online communities still holds true.

Balancing the Physician-Patient-Community Love Triangle

October 22, 2015

Community manager, Stephanie Huston discusses the balance of the physician-patient-community triangle and thoughtful ways to engage with people seeking help.

Online Health Communities — Communities of Practice?

October 14, 2015

Community, Social Community, Social Network, Community of Interest, Community of Practice, Virtual Community, etc. The list seems infinite. These terms are used almost interchangeably, but actually hold distinct meanings that can affect the way we as community managers approach each community type.

Healthcare Industry Thought Leadership

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