Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Beyond the Patient: How the Whole Person Influences Health Decisions

March 23, 2023

When trying to understand healthcare decision-making in research, aspects of the whole person and patient-HCP relationship are often overlooked.

An Intro to DOOH Healthcare Advertising

March 14, 2023

Is digital out-of-home (DOOH) advertising part of your HCP campaigns? If not, it should be.

Patient Leaders: The Modern-Day Barbershop for Healthcare

February 27, 2023

Patient leaders can authentically provide important health information to improve outcomes while also acting as powerful vehicles for DTC marketing.

The Role of Social Health in Treating Cancer as a Chronic Condition

February 27, 2023

Survey findings demonstrate the critical role of ongoing social health support for people living with - and beyond - cancer.

A woman engages in online community discussion.

Social Media Engagement: Proof that quality leads to quantity

January 24, 2019

Engagement is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Rebecca Braglio, Senior Director of Community Development.

Moderation: An online health community tool for understanding, not just responding

January 22, 2019

Moderation is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Kristine Zerkowski, Vice President of Community Development.

Committed to the Public Health Sector: A New Year’s Resolution We Can Keep

December 20, 2018

While our office is wrapping up the end of the year, celebrating our accomplishments and the relationships we’ve built with one another, we’re spending a lot of time crunching numbers to quantify the kind of impact we’ve made this year as a business.

Five Simple Ways to Improve Clinical Trial Recruitment

December 13, 2018

Health Union often partners with study sponsors and contract research organizations (CROs) to supplement clinical trial recruitment efforts. Based on this experience, here are five simple suggestions for CROs to help guide patients from the point at which they express interest in a study through to completion.

Healthcare Industry Thought Leadership

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