Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

The Year of Substance: Finding Success During 2020 and Beyond

January 22, 2021

For Health Union in 2020, substance can be attributed to our mission and core values, a strong people-first culture and the ability to adapt.

5 Ways to Make Your Pharma Marketing More Personal

January 20, 2021

Break through the noise and reach and engage people during their unique health journey with our tips to help personalize your pharma marketing strategies.

The Positive Impact of CFTR Modulators: a Year-Over-Year Comparison

December 22, 2020

Current CFTR modulator usage increased from nearly half of respondents in 2019, when three modulators were approved, to 68% in 2020.

Migraine Patient-Reported Survey Data

December 16, 2020

New Health Union survey data show patients experience a very high number of symptoms and triggers, reinforcing that migraine is "more than just a headache."

Exploring the Cancer Patient Journey on World Cancer Day and Every Day

February 4, 2020

Discover the journey of a cancer patient through patient-reported data and personal interviews outlining diagnosis, treatment, and remission.

Type 2 Diabetes Burnout: What Pharma Can Learn

January 13, 2020

Feelings of diabetes burnout can lead to issues with care management and treatment. Here’s what pharma can learn to help people manage type 2 diabetes.

Seronegative RA and Its Impact on Quality of Life

December 12, 2019

Survey data shows seronegative RA patients are more likely than those with seropositive rheumatoid arthritis to have been misdiagnosed.

A woman is anxious about her IBS diagnosis.

Diagnosis of IBS Is on the Rise, With Little Relief

December 5, 2019

Since 2017, annual “IBS In America” survey statistics have shown an increased rate of formal IBS diagnosis from a healthcare professional year over year.

Healthcare Industry Thought Leadership

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