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Lina Kirby2018-02-23 09:27:512020-02-27 15:58:26SCOPE 2018: Online Health Communities Fill Gap Between What Patients Want, Researchers NeedHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
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Lina Kirby
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Lina Kirby2018-02-23 09:27:512020-02-27 15:58:26SCOPE 2018: Online Health Communities Fill Gap Between What Patients Want, Researchers Need
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The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing
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Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?
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