Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Nothing About Me, Without Me: How Biopharma Can Play a Role in Shared Decision Making

April 25, 2018

Imagine buying a house without seeing it in person, and without knowing the price or monthly payments. Imagine taking a job without knowing the people, your responsibilities or your salary. Going blind into these momentous decisions without any additional information would be terrifying.

People With Parkinson’s Disease Are Turning to the Web to Manage Their Condition

April 24, 2018

“Parkinson’s Disease In America 2018,” an annual survey conducted by Health Union, recently revealed the experiences and perspectives of more than 1,600 patients and care partners who are impacted by PD. The survey shows patients turned to PD-specific websites nearly as much as their doctor to learn about or manage their condition.

WHITEPAPER DOWNLOAD: Seeing Shared Decision Making Through the Lens of the Cancer Patient

April 20, 2018

Download our full free whitepaper, "Seeing Shared Decision Making Through the Lens of the Cancer Patient."

Let’s Talk About IBS: What people with IBS want others to know

April 16, 2018

IBS can cause gastrointestinal symptoms that have a substantial negative impact on one’s life, which is often amplified by the condition’s impact on a patient’s emotional well-being. The “IBS In America 2018” survey conducted by Health Union gathered insights from over 1,500 people currently suffering from IBS to better understand the condition’s impact on their lives. The survey found that 45% of people with IBS are apt to experience anxiety or panic disorders, with stress also being a trigger for many patients.

Healthcare Industry Thought Leadership

Nothing About Me, Without Me: How Biopharma Can Play a Role in Shared Decision Making

People With Parkinson’s Disease Are Turning to the Web to Manage Their Condition

WHITEPAPER DOWNLOAD: Seeing Shared Decision Making Through the Lens of the Cancer Patient

Let’s Talk About IBS: What people with IBS want others to know

The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload

Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical Advertising

From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences

The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing

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