Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients

September 24, 2025

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.

Beyond the Status Quo: Why HCPs Need Content Delivered Differently

September 22, 2025

Your current content strategy is likely failing to reach overwhelmed HCPs—here's why and how to adapt.

The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload

September 18, 2025

For time-crunched HCPs, engagement isn't about more information, but better insights.

Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical Advertising

September 1, 2025

Unlock unrivaled reach and engagement in pharmaceutical advertising.

Living with Atopic Dermatitis: More than only skin deep

October 15, 2018

Results from Atopic Dermatitis In America 2018, a recent Health Union research study of over 400 people living with atopic dermatitis or atopic eczema, indicate the condition is much harder to manage than others may believe.

Leading Indicators for Why Rheumatoid Arthritis Is Misunderstood

October 3, 2018

People living with rheumatoid arthritis (RA) often feel misunderstood, according to findings from Rheumatoid Arthritis In America 2018, an annual research study conducted by Health Union. The study of 3,181 respondents illuminates the realities about why it may be so misunderstood.

People Living with Psoriasis and Psoriatic Arthritis Dissatisfied with Current Treatment

September 25, 2018

The intensity and severity of flares experienced by people living with plaque psoriasis (Pso) and psoriatic arthritis (PsA) may not be getting the attention they deserve as evidenced by the latest results of Health Union’s Psoriasis In America and Psoriatic Arthritis In America 2018 surveys.

Expanding Patient Voices and Understanding Their Perspectives

WHITEPAPER DOWNLOAD: Patient Experience in Clinical Trials

August 28, 2018

Download the whitepaper, “Patient Experience in Clinical Trials,” which analyzes differences in the perceptions of those who have participated in a clinical trial in the last five years to those participants prior to 2013, and how to dispel the myths that exist in the industry by looking through a true patient-centric lens.

Healthcare Industry Thought Leadership

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