Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

[Infographic] Social Health: The New Patient Journey

September 17, 2021

Patients are seeking dynamic, ever-changing social health connections online that have reinvented the patient journey - and pharma's role in it.

Two people not understanding one another

The Many Frustrations of Explaining Your Condition to Others

August 9, 2021

Findings across Health Union’s surveys can help spotlight some of the frustrations, context and nuances people face when discussing their conditions.

hand touching a phone and connecting with other patients online

Social Health: The Future of Healthcare Marketing

August 6, 2021

Social health—the digital means by which health consumers engage with each other and their health—has broad applications for the healthcare industry.

Understanding Adherence: 5 Questions for Patients

August 2, 2021

To understand the various factors that impact adherence, the following questions may create a more open line of communication between patients and HCPs.

community lessons learned after parenthood

10 Surprising Lessons I Learned About Communities When I Became A Parent

May 18, 2015

Chief Community Officer, Amrita Bhowmick, shares lessons learned in community development, becoming a more mindful professional, after parenthood.

Get Hooked – Making Engagement a Habit

April 15, 2015

This month, Amrita continues her series in DTC Perspectives monthly e-newsletter, DTC In Focus by discussing how to get patients hooked on engagement.

cultivating patient engagement: 5 lessons learned

Cultivating Engaged Patients: 5 Lessons Learned

March 17, 2015

Discover valuable lessons and practical tips to stimulate and cultivate patient engagement for active online health communities.

Healthcare Industry Thought Leadership

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