Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Two people not understanding one another

The Many Frustrations of Explaining Your Condition to Others

August 9, 2021

Findings across Health Union’s surveys can help spotlight some of the frustrations, context and nuances people face when discussing their conditions.

hand touching a phone and connecting with other patients online

Social Health: The Future of Healthcare Marketing

August 6, 2021

Social health—the digital means by which health consumers engage with each other and their health—has broad applications for the healthcare industry.

Understanding Adherence: 5 Questions for Patients

August 2, 2021

To understand the various factors that impact adherence, the following questions may create a more open line of communication between patients and HCPs.

Managing Multiple Sclerosis When the World Heats Up

May 27, 2021

Nearly three-fourths of Multiple Sclerosis In America 2020 survey respondents identified heat as a trigger for their MS symptoms.

From Patient Education to Product Innovation: Pam Munnelly on Health Union’s Patient-Centered Approach

December 16, 2025

Bridging Empathy and Innovation: Health Union’s Pam Munnelly explains how a deep history in patient education drives their product strategy, from responsible AI to self-advocacy tools.