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Caitlin Barasa2024-08-14 10:27:082025-10-31 11:34:33Strategic Healthcare Marketing Budgeting: Your Complete Guide with BenchmarksHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.
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Caitlin Barasa2024-08-14 10:27:082025-10-31 11:34:33Strategic Healthcare Marketing Budgeting: Your Complete Guide with Benchmarks
6 Ways to Prioritize the Patient Voice in Patient Journey Research
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Caitlin Barasa2024-07-14 16:18:542025-10-31 11:35:14The Top 10 Fastest-Growing Healthcare Companies in the United States
How to Create Detailed HCP Personas
Mastering Healthcare Audience Segments for Enhanced Marketing Outcomes
Employing healthcare audience segments plays a pivotal role in revolutionizing marketing strategies and, in turn, elevating the standard of patient care.
The Ultimate Guide to TikTok Healthcare Advertising
TikTok has over one billion users worldwide, with more than 150 million active users in the U.S. The platform is ripe for creating content that will resonate with target audiences searching for healthcare information.
What Happens When Patient Influencers Share Their Story?
Our network of 100,000+ patients and caregivers are health advocates, influencers, and content creators who tell powerful stories every day.
Medical Device Marketing: An HCP Marketer’s Guide
In this guide, we’ll explore everything you need to know about medical device marketing and advertising, including building a digital strategy, engaging HCPs on a 1:1 basis, important ad regulations, and launching a successful campaign.
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