Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

HU Heritage Series: Black History Month

February 12, 2021

In celebration of Black History Month, we're proud to introduce the Health Union Heritage Series--interviews with team members highlighting diverse voices.

Relationship Advice: What Patients Want HCPs to Know About Satisfaction

February 11, 2021

Survey results and analysis from Health Union explore the nuances of the HCP-patient relationship and implications for the healthcare industry.

Let’s Talk About Sex: Why Treating Intimacy As a Clinical Symptom Matters

February 5, 2021

Findings from Health Union’s In America surveys show sex and intimacy can be greatly impacted by a person’s condition, including symptoms and side effects.

The Year of Substance: Finding Success During 2020 and Beyond

January 22, 2021

For Health Union in 2020, substance can be attributed to our mission and core values, a strong people-first culture and the ability to adapt.

How to Create Patient Personas That Strengthen Brand Engagement

March 5, 2025

Harnessing the power of patient personas allows healthcare marketers to shift from one-size-fits-all tactics to highly personalized and relevant outreach that resonates deeply with target audiences.