Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Balancing the Physician-Patient-Community Love Triangle

October 22, 2015

Community manager, Stephanie Huston discusses the balance of the physician-patient-community triangle and thoughtful ways to engage with people seeking help.

Online Health Communities — Communities of Practice?

October 14, 2015

Community, Social Community, Social Network, Community of Interest, Community of Practice, Virtual Community, etc. The list seems infinite. These terms are used almost interchangeably, but actually hold distinct meanings that can affect the way we as community managers approach each community type.

Do You Have to Be a Member of the Community that You Are Managing?

August 27, 2015

Recently I read a question posted among a group of community managers, asking if people believed that it was possible to manage a community that you are not actually a part of. Not surprisingly, many people were doubtful. It’s only natural to assume that being a member of a community that you are managing would be an important component to successful growth of that community, but you might be surprised to learn that this may not always be the case!

Healthcare Industry Thought Leadership

Balancing the Physician-Patient-Community Love Triangle

Online Health Communities — Communities of Practice?

Do You Have to Be a Member of the Community that You Are Managing?

10 Surprising Lessons I Learned About Communities When I Became A Parent

From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences

The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing

Why Health Union’s Audiences Make All the Difference in Influencer Marketing

Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices

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