Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

The Ultimate Guide to TikTok Healthcare Advertising

November 21, 2024

TikTok has over one billion users worldwide, with more than 150 million active users in the U.S. The platform is ripe for creating content that will resonate with target audiences searching for healthcare information.

What Happens When Patient Influencers Share Their Story?

October 23, 2024

Our network of 100,000+ patients and caregivers are health advocates, influencers, and content creators who tell powerful stories every day.

Medical Device Marketing: An HCP Marketer’s Guide

October 14, 2024

In this guide, we’ll explore everything you need to know about medical device marketing and advertising, including building a digital strategy, engaging HCPs on a 1:1 basis, important ad regulations, and launching a successful campaign.

Weight Management Experiences Survey

September 25, 2024

For custom analysis services or to purchase syndicated research, contact the Health Union Insights team.

The Power of Health Conversations in Communities

August 20, 2024

Online health conversations really do lead to offline health actions.

The HCP Marketing Pro’s Guide to Digital Healthcare Advertising

August 14, 2024

With the healthcare industry in the midst of a radical transformation, HCP marketing professionals need to find new ways to engage healthcare providers and perfect their digital healthcare advertising.

Top 10 Healthcare Marketing Trends Every Marketer Should Know

August 14, 2024

Whether refining targeting strategies, enhancing patient engagement, or leveraging the latest AI technologies, this article offers valuable insights to help you develop the best marketing plan for your brand.

Strategic Healthcare Marketing Budgeting: Your Complete Guide with Benchmarks

August 14, 2024

Whether you are a healthcare marketing agency developing a healthcare marketing budget for your clients or a pharmaceutical company, medical device manufacturer, or medical practice, understanding the competitive landscape is essential.

Healthcare Industry Thought Leadership

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