Is an outdated perception of what patients think about clinical trials holding you back?

A recent survey of 244 clinical trial participants, conducted by Health Union, uncovered that patients who have engaged in clinical trials more recently, since 2013 vs. before 2013, were more satisfied with their experience and had a greater willingness to participate in another trial. Given that recruiting patients is a common challenge, what can be learned from these analyses and from these patients to drive greater participation in clinical trials?

Across every aspect of healthcare today, “patient-centricity” has become a catchphrase for designing a service or solution around the patient. However, true patient-centric learnings like these can help organizations uncover opportunities that may otherwise go unnoticed.

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