Content + Conversations: Driving Action Through Contextual Relevance and Engagement
See how Health Union’s integrated approach, built on Context Quality, delivers superior performance and efficient conversions for healthcare brands.
From Refineries to Resilience: How Health Union’s New COO, Steve Warker, Plans to Drive Alignment, Efficiency, and Innovation
New COO Steve Warker shares his strategic vision for driving innovation, alignment, and responsible AI adoption across Health Union.
Fostering Safe Conversations: Health Union’s Moderation Model for Trust and Brand Safety
Learn how Health Union’s human-centered moderation model, rooted in empathy and psychological concepts, keeps members safe and protects your brand.
How Health Union Navigates Market Research in the Age of AI
A Health Union poll of nearly 6,000 patients (across 49 conditions) and 105 healthcare providers explored their attitudes toward emerging AI in health management. Learn the critical findings and how Health Union’s research model ensures humanity remains core to its insights.
More Than Moderators: Why Authentic Expertise is the Core of Our Community Model
Health Union’s Community Managers don’t just manage discussion forums, they nurture a thriving, condition-specific ecosystem where validation and understanding empower patients and caregivers.
Redefining “Community”: From Niche to Next-Generation Performance and Scale
Discover how 1P data and a powerful tech stack prove that patient communities can deliver unrivaled quality and massive scale.
Building Authentic Connections: The Core of Health Union’s Community Model
What sets Health Union’s model apart? Learn how expert community managers and peer-to-peer validation build the confidence patients need to take action in their health journey.
Maximize Your Programmatic Reach: The Power of Audience Diversification
Maximize programmatic reach by diversifying your audience strategy. Learn how utilizing partners with differentiated data and granular segmentation unlocks net-new, high-intent audiences to connect with patients at critical decision points. Discover how Health Union delivers superior Audience Quality Index performance
Innovation in Action: Leveraging KOLs and AI for Unrivaled Brand Advocacy
HCPs trust their peers more than anyone, but they’re also busier than ever. Learn how to leverage the credibility of KOLs and the power of AI to deliver vital information.
Building a Better Bridge: Why a Dedicated Community is the Future of HCP Engagement
In the battle for HCP attention, the loudest voice doesn’t win—the most trusted one does.
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