Building a Better Bridge: Why a Dedicated Community is the Future of HCP Engagement
In the battle for HCP attention, the loudest voice doesn’t win—the most trusted one does.
The Missing Link: Marrying Clinical Data with Patient Insights
Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.
A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients
The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.
Beyond the Status Quo: Why HCPs Need Content Delivered Differently
Your current content strategy is likely failing to reach overwhelmed HCPs—here’s why and how to adapt.
The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload
For time-crunched HCPs, engagement isn’t about more information, but better insights.
From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences
Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.
Case Study: Elevating Programmatic Performance with Health Union’s Amplify+
Unlock unrivaled reach and engagement in pharmaceutical advertising.
The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing
Authentic patient stories or compliant pharma campaigns? You don’t have to choose. Here’s how to set a new standard for influence.
Why Health Union’s Audiences Make All the Difference in Influencer Marketing
Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?
Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices
Why authentic patient voices, not just follower counts, drive real impact in healthcare influencer marketing.
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