Debunking the 5 Biggest Myths About Community-Based Advertising
This article explores the 2026 shift in pharma marketing, debunking five common misconceptions to position online health communities as essential strategic powerhouses.
Bridging the Gap: Tailoring Research for Hard-to-Engage Patient Populations
Explore strategic ways to engage hard-to-reach patient populations by prioritizing humility, empathetic design, and flexible research methodologies over standard demographic data
Case Study: Beyond the Target List
Learn how data-driven HCP audience expansion reignited a mature pharma brand.
Influencer Certification Playbook? We Wrote It Years Ago.
Discover how a decade of rigorous training, regulatory mastery, and certified patient expertise transforms influencer marketing into a compliant gold standard for pharma brands.
Not All Community Platforms Are Created Equal
Picking the right community partner matters, especially now. Discover why Health Union is the gold standard for online health communities.
Leading With Lived Experience: Why Rare Disease Leadership Starts With Patients
Learn how building community, recognizing expertise, and meeting patients where they are drive industry leadership and high-impact campaigns.
From Patient Education to Product Innovation: Pam Munnelly on Health Union’s Patient-Centered Approach
Bridging Empathy and Innovation: Health Union’s Pam Munnelly explains how a deep history in patient education drives their product strategy, from responsible AI to self-advocacy tools.
Content + Conversations: Driving Action Through Contextual Relevance and Engagement
See how Health Union’s integrated approach, built on Context Quality, delivers superior performance and efficient conversions for healthcare brands.
From Refineries to Resilience: How Health Union’s New COO, Steve Warker, Plans to Drive Alignment, Efficiency, and Innovation
New COO Steve Warker shares his strategic vision for driving innovation, alignment, and responsible AI adoption across Health Union.
Fostering Safe Conversations: Health Union’s Moderation Model for Trust and Brand Safety
Learn how Health Union’s human-centered moderation model, rooted in empathy and psychological concepts, keeps members safe and protects your brand.
Contact
1218 Chestnut St., 3rd Floor
Philadelphia, PA 19107
Phone: 484-985-9715
Fax: 484-450-2513
Privacy Notice
Terms of Use
Your Privacy Choices 
Privacy Rights Request Form
Join Our Team
Press Kit