Health Union’s latest innovations will capitalize on the company’s industry-leading network of real patient leaders, unparalleled content capabilities, and differentiated first-party data to drive improved audience quality, efficiencies, and conversions for pharmaceutical advertising partners.
“Health Union has been exploring strategic growth opportunities that complement our expertise in patient-centered marketing solutions with HCP marketing for several years, and Adfire Health is the ideal match,” said Olivier Chateau, Health Union’s co-founder and CEO.
ILLUMINÉ™ Harnesses the Power of Community to Build Privacy-first, Persona-Based Media Solutions
Health leaders were nominated across 10 categories designed to showcase the various forms of advocacy across all condition areas and platforms.
The Social Health Awards is the only awards program judged by patients and industry alike that celebrates health leaders – across nearly all condition areas and social platforms.
Behaviorally-based signals connect health-focused audiences with brands in meaningful ways.
The program will provide patient leaders with the opportunity to develop a deeper understanding of industry best practices, including FTC regulations.
Six in 10 of 60-and-up survey respondents said they would be extremely likely to ask their healthcare provider about the RSV vaccine once it was available.
Nominations for the 2023 Social Health Awards are open to patient and caregiver leaders who are active members of an online health community.
Health Union and SPM will collaborate on the development of a certification program that educates patient leaders and increases their credibility.
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